To continuously reinvent and forever change the way people hydrate and perform.
Replace bottled water as the most common way to hydrate.
We are obsessively innovative.
We are forward-thinking inventors who value creative, unconventional ideas and unusual solutions to common problems. We seek new ways to do things and are not afraid to take risks.
We give a ____.
We are fully dedicated to what we make, how we make it, and for whom we make it and the way it impacts people's lives and the environment.
Rest stops are over-rated.
We push to be first, but must also be the best. We get excited about winning and taking on seemingly impossible challenges. We prefer not to coast, draft, take the easy route, or sit still.
People inspire us.
Passionate people make superior, meaningful products. We are inspired by one another and the diverse missions, passions, and stories of our customers.